![]() Another reason for a title change is to either avoid or purposefully engage with competing and/or complementary titles in the marketplace, which might also influence the jacket or cover design. I’ve gotten a little better at using it as time has gone along, so my later books look better than my first. To make one like the book on the left, though, you’ll need to use some other photo editing software. The My Publisher software, which is free to download, is pretty easy to use, and it allows for quite a bit of customization. MyPublisher Super Gloss lay flat: these pages are flex-hinge, not seamless (like the majority of books I ordered). ![]() The press might want to highlight certain features of the book’s content by including them more prominently in the title, or to include certain words or phrases to ensure pick-up by search algorithms. MyPublisher does offer a text tool in their software, which you can use to make a cover like the Myrtle Beach one below. Titles and subtitles are crucial tools to help readers discover your work, whether in an online search, in an advertisement or review, or on a bookstore shelf. ![]() Requests for new titles often reflect the press’s interest in ensuring that the book achieves its full potential by connecting with its target audience, especially if that audience is interdisciplinary or includes nonspecialist readers. The request might come directly from your editor at an early stage of the book’s development, from peer reviewers, or from the editor’s discussions with colleagues in sales, publicity, and marketing. ![]() The press might make specific title suggestions or ask that you propose some alternatives. Sometimes a university press will ask for a title or subtitle different from the one you envisioned for your book. ![]()
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